Salt thinking

November 6, 2025

As the Salt team will tell you, I'm somewhat enthralled by AI. ‘Obsessed’ is probably fairer. Truth be told, I've always been a massive nerd - and I've never been more comfortable owning it. I was building my own PCs in my early teens and queuing outside the Apple Store for every new iPhone. Then I had two young children, and suddenly queuing for iPhones felt less essential.

October 30, 2025

Spoiler alert, I’m fine now. It was a Thursday. A normal day. As my arm brushed over my breast as I was getting dressed, something felt weird. There was a lump, and it was not small. Hmm. OK. Don’t panic. It’s probably nothing. Don’t. Panic. I went to work and made a plan. I’d give it 24 hours, and if it was still there, I’d call the GP.

October 9, 2025

Today, we’re 8. That almost sounds grown up. If last year was all about change, this year has all been about stability. Bedding in our refreshed purpose and pushing it through everything we do. Ensuring an authentic, consistent Saltness to everything, whether that’s for us or for our clients. And those changes we laid the groundwork for last year are now starting to bear fruit.

September 29, 2025

Do you know what blows my mind? recent stats show someone dies from cardiovascular disease (CVD) every three minutes in the UK alone.¹ I’ve always known heart disease was serious, but seeing stats like these really hit home, and for me, it did.

July 21, 2025

Salt founders Kath Cotton and Chris Tredwell discuss their decision to set up their own charity to support community-led health and environmental projects.

June 27, 2025

Healthcare is powered by data. Endless amounts of it. Test results, blood pressure readings, vaccine efficacy rates: the lot. But if that data isn’t presented properly, it might as well be ancient hieroglyphics.

May 27, 2025

As the climate crisis becomes more visible and urgent, the idea of ‘living consciously’ has gone from fringe to foundational. For me, this awareness didn’t arrive all at once.

April 8, 2025

I’ll admit it: I’ve been part of the problem. In the age of convenience, it's easy to get caught up in the cycle of fast fashion and overnight deliveries. Despite being a lover of shopping vintage or second hand, the convenience of online retail has been a difficult trap not to fall into.

March 18, 2025

There’s a well-established protocol in our industry – hungry agencies want to win work, clients want to pick the best. This has led to a power dynamic that is off kilter from the start – the agency is always the underdog, seeking constant approval and feeling like they could be rejected at the drop of a typo. This is not the basis of a healthy relationship.

March 6, 2025

Starting at a new company or joining a new team can feel a bit like the first day of school. A whirlwind of emotions that can run through you – excitement, anxiety, and maybe a bit of shame when asking where the toilets are. Another feeling that can come to the surface? Imposter syndrome.

February 7, 2025

‘Wellness’ is one of those buzzwords that seems to be everywhere in health and fitness marketing today. It describes the state of ‘thriving, not just surviving’ – where you constantly work on optimising your physical, mental, and social well-being, instead of simply maintaining good health.

December 17, 2024

B Corp has become a well-recognised badge of honour, but it’s also a sign that any business earning the right to use it is serious when they say they give a shit.