/ Work
Our work is our craft
Every piece of work has a bit of our heart and soul. Every activity and communication is there for a reason.
Collaboration
We’re open and honest with each other and our clients: doing the right thing, not the easy thing.
Their energy and passion are infectious… together we developed highly effective tools, delivered in a fun and engaging manner.
Head of Marketing, Surgical, Bausch + Lomb
Making human connections through…
Strategy
We love understanding a challenge, getting stuck in and using straightforward and effective tools (yes, that does include AI) to inform…
- Brand strategy
- Behavioural research and insight
- Behaviour change
- Branding
- Brand launch or relaunch
Implementation
Seeing the campaign come to life is where it gets exciting, regardless of channel, audience or budget
- Advertising
- Detail aids
- Websites
- MoA videos
- Congress booths
- Corporate videos
- Disease awareness
- Patient support and education
- Community health engagement
- Internal engagement and training
- Omnichannel strategy
- Content creation
- Experiential
Outstanding materials, highly praised by colleagues and customers.
Global Brand Lead, Pfizer
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Awards
Finalist
Communiqué
Excellence in patient programmes
– Fighting Failure
2021
Finalist
Creative Floor
Best use of technology
– Muscle Maps Tool
2022
Winner
Creative Floor
Business to business
– Poster Gallery
2020
GOLD
PM SOCIETY AWARDS
Positive Pitch and Partnership
2025
GOLD
PM Society Digital Awards
Charities, patient associations & the NHS
– Here for Life
2023
Finalist
PM Society Digital Awards
Innovation – creativity
– Muscle Maps Tool
2024
HIGHLY COMMENDED
Communiqué
Charitable campaign of the year
– Here for Life
2023
Finalist
Creative Floor
Best use of technology
– 360 Patient Experience
2022
Finalist
Creative Floor
Healthcare professional – best tablet app
– Cations Tool / The Clock
2020
Bronze
PM SOCIETY AWARDS
Creative impact award
– Here for Life
2024
Commended
PM SOCIETY AWARDS
Agency of the year (headcount under 30)
2025
Winner
PMEA
Excellence in patient education and support
– Fighting Failure
2021
FINALIST
Communiqué
Excellence in multichannel comms
– Here for Life
2023
Finalist
Creative Floor
Internal comms
– Daniel Immersive Experience
2022
FINALIST
PM SOCIETY AWARDS
Charity or patient organisation
– Here for Life
2024
Gold
PM Society Digital Awards
Innovation – creativity
– The Box
2020
FINALIST
PM Society awards
Agency self-promotion
2025
winner
PMEA
Excellence in new product introductions
– Jazz Pharmeceuticals' EU Launch of Sunosi
2021
FINALIST
Communiqué
Excellence in healthcare partnerships
– Here for Life
2023
FINALIST
PM SOCIETY AWARDS
External comms campaign
– Seeing Joy in the Everyday
2024
Finalist
PM Society Digital Awards
Craft – Film
– Daniel
2021
Silver
PM Society Digital Awards
Craft – Film
– Dos + Dont's video
2020
Finalist
The Independent agency awards
Agency Purpose Award
2025
FINALIST
Creative Floor
Charity pro bono – Mixed media
– Here for Life
2023
FINALIST – winner’s pending
Creative floor
HCP Photography (any medium)
2025
FINALIST
PM SOCIETY AWARDS
Internal comms campaign
– Headstart
2024
FINALIST
Creative Floor
Charity pro bono – Photography
– Here for Life
2023
FINALIST – winner’s pending
Creative floor
Business to Business Branding
2025
FINALIST
PM SOCIETY AWARDS
Meetings, events and exhibitions
– The Time Back Room
2024
FINALIST
Creative Floor
Charity pro bono – Social media
– Here for Life
2023
FINALIST
The Drum Marketing Awards
Public sector/charity/not for profit
– Here for Life
2023
One of the most impactful pieces of work I have ever seen.
UK Sales Director, Jazz
You captured exactly what nursing is all about in such an exceptional way, one I’ve never seen in my career to date.
Children’s Health Ireland
The quality of support was outstanding.
Director, RCN Foundation
You challenge us to think about our business; how we engage our teams as well as our customers.
Marketing Director, Jazz Pharmaceuticals
Salt showed they have the experience and capability to develop our brand from a young stage to something with a look and feel that suits our future aspirations.
Global VP, health tech start-up
Their 'Brand Foundation’ approach ensures every aspect is considered; those you knew about, and those you hadn’t considered.
Head of Marketing, Surgical, Bausch + Lomb
Case studies
A lot of our work can’t be shared in the public domain, but here’s a selection of projects that can.
If you'd like to see more, please check our awards or drop us a line at hello@saltthinking.com.
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You delivered a special piece of work: high quality, thought‑provoking… it will ultimately stand the test of time.
Marketing Director, Jazz Pharmaceuticals
So thought‑provoking and real. We have a team member with the condition who said “You got it right”. If a patient thinks you’ve portrayed them well, that’s a reason to be happy and proud.
BU Head, Jazz Pharmaceuticals
Our clients say nice things about us
Salt take a brief and very quickly produce creative ideas and deliverables that I’ve never used before, or imagined could work.
Brand Manager, Ipsen Pharmaceuticals
