Salt of the Earth Community Foundation

Salt was excited to launch the brand for a new charity, Salt of the Earth, who provide grants and support to local UK initiatives focused on health and the environment.

We ran a brand foundation process to establish the charity’s core values and personality. This defined the confident and helpful tone they wanted to strike, as well as their commitment to the health of people and the planet. We used these considerations to inform the charity’s visual style, focusing on warm, bright colours and people-centric imagery, and the approachable tone of voice. These were translated into a welcoming website and social media presence.