Area

Healthcare professionals Mental health

Scope

Concept development
Concept execution
Awareness

You Okay, Doc?: Never alone

We were invited to create a bespoke digital art piece for You Okay, Doc? in partnership with the PM Society and their 2025/26 Creativity for Good initiative. The brief was to raise awareness of the charity’s work by highlighting the mental health experiences of healthcare professionals, but through a positive lens.

Our aim was to create a piece that felt both emotive and hopeful, so we chose to focus on the quiet strength that comes from support within the healthcare community.

We collected messages from practising HCPs, each offering words of encouragement in a handwritten, signed note. These messages were then embroidered onto medical scrubs, turning them into a permanent reflection of that shared support. The thread symbolises the support stitched into the daily lives of HCPs and the strength that carries them through each shift.

The finished garment was worn by Claudine, a Consultant Gynaecologist, and photographed in clinic at the end of her shift. The portrait captures a private moment after a demanding day, a quiet exhale when the weight lifts just enough to remind you that you are not alone. We worked with photographer Liam Arthur to capture the image, using careful grading to bring out the emotion in the scene.

By combining handwriting, embroidery, portraiture and lived experience, the piece bridges digital and physical craft. A uniform often associated with pressure becomes a canvas of solidarity and visible support, created for both a physical and virtual gallery space.

A woman in blue scrubs and surgical cap looking to one side, with supportive messages written across the fabric.

A woman in blue scrubs and surgical cap looking to one side, with supportive messages written across the fabric.

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Close-up of the chest area of blue scrubs showing the handwritten message, “You are seen, valued and not alone,” beside the woman’s hand.

Close-up of the chest area of blue scrubs showing the handwritten message, “You are seen, valued and not alone,” beside the woman’s hand.

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Close-up of blue scrubs embroidered with the words, “Our fingerprints don’t fade from the lives we’ve touched.”

Close-up of blue scrubs embroidered with the words, “Our fingerprints don’t fade from the lives we’ve touched.”

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Close-up of the shoulder of blue scrubs with handwritten text about remaining positive and the lives of thousands of people.

Close-up of the shoulder of blue scrubs with handwritten text about remaining positive and the lives of thousands of people.

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Portrait of a woman in blue scrubs leaning back against a wall with eyes closed, lit by strong side light and shadow.

Portrait of a woman in blue scrubs leaning back against a wall with eyes closed, lit by strong side light and shadow.

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Close-up of the pocket area of blue scrubs with a red and a black pen tucked inside, embroidered with the message: “Once you stop and rest, you’ll realise all of the positive changes you make to the lives around you.

Close-up of the pocket area of blue scrubs with a red and a black pen tucked inside, embroidered with the message: “Once you stop and rest, you’ll realise all of the positive changes you make to the lives around you.

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Close-up of blue scrubs covered in handwritten messages, including green text about self-care and doing a great job.

Close-up of blue scrubs covered in handwritten messages, including green text about self-care and doing a great job.

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Portrait of a woman in blue scrubs and surgical cap with one hand on her chest, surrounded by handwritten and embroidered messages.

Portrait of a woman in blue scrubs and surgical cap with one hand on her chest, surrounded by handwritten and embroidered messages.

Full-length portrait of a woman in blue scrubs standing with hands on hips, her uniform covered in supportive and reflective stitched messages.

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Angled close-up of blue scrubs showing multiple handwritten messages in purple and green across the front.

Angled close-up of blue scrubs showing multiple handwritten messages in purple and green across the front.

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Close-up of blue scrubs embroidered in orange with the words, “Mental health needs more sunlight, more candour and more unashamed conversation.”

Close-up of blue scrubs embroidered in orange with the words, “Mental health needs more sunlight, more candour and more unashamed conversation.”

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Close-up of blue scrubs with handwritten black text reading, “Stay present, breathe, I ask you to trust that you do.”

Close-up of blue scrubs with handwritten black text reading, “Stay present, breathe, I ask you to trust that you do.”

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Full-length portrait of a woman in blue scrubs standing with one hand on her chest, featuring embroidered and handwritten statements across the uniform.

Full-length portrait of a woman in blue scrubs standing with one hand on her chest, featuring embroidered and handwritten statements across the uniform.

Portrait of a woman in blue scrubs and surgical cap, eyes closed, with messages visible across the front of her uniform.

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Exhibition wall at PM Society Awards 2026 showing a framed portrait of the woman in blue scrubs with a caption panel and QR code beneath the image.

Exhibition wall at PM Society Awards 2026 showing a framed portrait of the woman in blue scrubs with a caption panel and QR code beneath the image.

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