
Blog
Thinking
Salt // nine
by
Kath Cotton
October 9, 2026
It’s been a bit of a year – lots of change in the industry and for us – and it’s always good to reflect on that. The agency world has continued to change pretty dramatically over the last 12 months, becoming even more fragmented and uncertain. Which only makes it more important for us to double down on what makes Salt, Salt. Building out our senior expertise so we can be a true sparring partner with our clients, and get on with getting the job done well. It’s been fun redefining that the last few months, and we’re ready to take on whatever year 10 has in store!